6 D Process (User Experience Design)
When we talk about design, the process involved plays a vital role throughout. It differs from designers to designers, mind to mind, time to time and so on.
A product which has been designed without any specific design process involved usually fails at the later stage inspite of how great design it symbolizes.
When we talk about User Experience design the 6D process comes into play which covers almost all the design segments which should be involved in the process. It is a structured set of activities that the designer needs to follow during the process of design.
The Steps in the 6D process help identify user needs, their expectations and their pain points and thereby come up with solutions that fit their needs. These facts helps us create a product which gives the best experience to the user.
The 6D model is distributed in three major spaces -
1- Design Strategy Space
2- Design solution space
3- Design delivery space
Design Strategy Space — The design strategy space dwells into the strategy of the digital product and helps to determine the what, how and why of the product. The design strategy phase helps in defining the exact problem for which the digital product and strategy may be the solution. The design strategy helps to define the usefulness and effectiveness, the constraints that the design strategy may have like technology and business and the end goal that the product aims to achieve.
Design Solution Space — The design solution space aims to promote the strategy decided in the earlier phase through defining the exact solution that will work for the design problem. In addition, it also dwells into the promotion of adoption of the digital product. It aims to define three main features of the product that will help the users to stay engaged with the digital product. It also aims to add solutions that will help in retaining users or encourage returning users.
Design Delivery Space — The design delivery space helps in implementing the design solution through visual design. The design delivery takes into consideration the different technology platforms the solutions needs to be created on, the different resolution and screen sizes for the digital product. It also aims to define as to how the delivery will take place with the engineers to develop the digital product.
6D Process includes
Discover the design problem and the scope of the digital product that needs to be solved through design. To incorporate business goals and technology constraints in the design problem.
Define the design problem using mental models. Define the context of the user.
Create design differentiators that can be used as a user retention strategy Enable solutions like gamification and features that creates return users.
Customer Journey Map
Create the interaction design of the digital product. Create efficiencies in the digital processes. Create usefulness, effectiveness and learnability of the digital product. Digital product to have characteristics of simplicity and remember ability.
Create visual designs that are clear, concise and consistent. Each call to action, content and screens of the digital product to be comprehensible and legible.
Create design documentation for the purpose of the engineers and product managers to code the digital product.
Design Delivery Tools
The 6D UX process is an essential step wise structured process of defining and designing a digital product. As companies move towards creating efficient process with going digital, it becomes difficult for the businesses to adopt the right UX design approach so that the goals of the digitalization & the product can be achieved. It is also important to cater to the user’s perception and responses to the product. Hence an efficient role of the designer is to anticipate the usage of the product and thereby give the right solution.